They’re urging moms and dads to take their kids away from the television and go outside for some fresh air as part of “Take a Child Outside” week from Sept. 24-30.

The special week began last year in North Carolina, and has now spread throughout much of the U.S. About 250 organizations in the U.S. and Canada are taking part this year.

Do children really need a themed week to encourage them to play outside?

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